Why Nike’s Kaepernick Campaign is Important for Both Sports and Branding
In 1988, Nike aired its first ‘Just Do it’ ad slot on television. It featured Walt Stack, an eighty year old man, jogging across the Golden Gate bridge during his regular seventeen mile run. Nike didn’t do this because it…
Ronaldo’s Italian Adventure is Off to a Cautious (but Auspicious) Start
When Ronaldo met Juventus in a Champions League draw last season, he left them in the dust on the way to a historic three-time championship win. Now, he is expected to lead them to Champions League glory, and more. After…
Messi and Ronaldo Exits Mark End of an Era
In a team sport, there is only so much individual stars can do, even when said stars are Lionel Messi and Cristiano Ronaldo. Eventually, the other ten players also have to pull their own weight. Argentina and Portugal were eliminated, four…
Is the Messi and Ronaldo Rivalry Getting Out of Hand?
I am a Brazil supporter and a true Madridista. By all rights, I am supposed to hate Messi with unmatched passion. My perspective of Lionel Messi, however, has changed and evolved over the years. I call him, half-sincerely, half-scathingly, Argentine Jesus. Messi…
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