Starbucks, McDonald’s, and Coca-Cola: How Boycotting Brands Related to Israel Has Been Effective in Hurting Their Bottomline
The ongoing conflict between Israel and Hamas has once again drawn global attention to the Middle East, sparking widespread international outcry and various forms of protest. Among these, one of the most potent and visible has been the boycott of…
How Coca-Cola Used Coke Studio to Aid its Rebranding Efforts
Coke Studio is a concept by Coca-Cola involving recorded music in the studio which was later released on television. The first coke studio was launched in Brazil back in 2007. After that, Coke Studio Pakistan launched in 2008, Coke Studio…
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