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How Coca-Cola Used Coke Studio to Aid its Rebranding Efforts
Coke Studio is a concept by Coca-Cola involving recorded music in the studio which was later released on television. The first coke studio was launched in Brazil back in 2007. After that, Coke Studio Pakistan launched in 2008, Coke Studio…
Five Best Courses for Business Students
You know that one guy on your LinkedIn feed that keeps posting certificates every day? Everyone has them on their network, or at least the algorithm helped them get on your feed somehow. EdX, Udemy, Coursera, 10MS you name it,…
How the Gamestop Short Squeeze Led to the Bankruptcy of Melvin Capital
If you’re someone who stays up-to-date with the global stock market news, you probably already know what I’ll be talking about. And even if you’re not one of those people, there’s a high possibility that you got to know something…
Coping at Work for Dummies
Are you one of those people who share quotes like ‘Work hard so that one day your signature will be an autograph’? Do you religiously believe in the hustle life? Are you the type of person who suggests working on…
The Heart of the Gender Pay Gap in Bangladesh
According to the UN-ILO report, pay gap in terms of gender equality is almost eradicated in Bangladesh. Our country has a pay gap of 2.1 percent whereas the global average pay gap between men and women is 21 percent. Surprising,…
Transitioning from University to Work Life is Both Harder (and Easier) than You Think
The transition from student life to work life can be critical and overwhelming, and the experience is very distinct for every individual. Every graduate has some expectations from his/her job; the reality however, can be significantly different from those expectations.…
The Pathao Conundrum: Why Most Startups Fail When Scaling
Recently, Pathao, the ridesharing startup, laid off three hundred employees as part of a ‘significant restructuring.’ Several analysts and investors have stated that this is because of investors backing out in the face of impending regulatory reforms, with the government…
How Link Can Disrupt the On-Demand Service Platform Industry in Bangladesh
On-demand service platforms are rising in popularity in Dhaka, and for good reason too. These platforms provide a one-stop solution for our home and office servicing needs. The way things used to be, you would need to personally know a…
How I Learned to Stop Worrying and Start to Love the Grind
There comes moments in your life that leaves lasting impressions on your mind and soul. These moments either make you or break you. Sometimes, they do both. I can count at least three such moments in my life so far,…
It’s Okay to Live for the Weekends
The recent advent of the hustle culture has given rise to mindless drones pretending to love their work while loathing weekends. This is perpetuated by increasing numbers of popular personalities preaching the benefits of loving the struggle. Those people want…