On-demand service platforms are rising in popularity in Dhaka, and for good reason too. These platforms provide a one-stop solution for our home and office servicing needs.
The way things used to be, you would need to personally know a carpenter, designer or vendor to avail their services. On-demand platforms have simplified the process to a great extent, making it much easier for the average layman to seek and acquire the services they require. They also make quality control much easier, since customers deal with one single entity who acts as a bridge between them and the service provider.
Although Sheba.xyz and Handymama have been active in the space for a while, new competitors are picking up steam as well. Link, for instance, provides 50 different services, offering a pool of over 500 service partners to choose from. In addition to essential services such as house cleaning, car services and appliance repairs, Link also provides several unique solutions such as Smart Home Solutions, Personal Fashion Stylist, Product Prototype & Development Support and Business Innovation Consultancy. Currently, customers are also availing popular services such as beauty services, car rentals and field brand promotions. Like other on-demand platforms, Link also provides a service guarantee and money back policy.
Link is currently operating in Gulshan, Banani, Baridhara, Baridhara DOHS, Bashundhara and Banani DOHS.In addition to Dhaka, there are plans to expand to two other cities by next year; by 2025, Link plans to expand to three other countries. Furthermore, Link is also working on a mobile app, aiming to launch the app within the next six months. Link is also keen on expanding its pool of services, eyeing to add services such as co-working spaces, TVC production and data analysis.
The on-demand service industry is growing and evolving at a fast pace, and Link definitely has its work cut out for it. Its success depends on the volume and extent of customer acquisition and how it responds and adapts to shifting market needs. Estimates suggest that it will five to ten years to cover the entirety of Bangladesh, given the current pace of digitization. At that rate, players in this space will have to take a long-term view on both growth and competition. While Sheba.xyz has the lead at the moment, providing access to ten thousand service providers in Dhaka and Chattogram, it’s still anybody’s game when it comes to long-run growth and market share.
You can learn more about Link and its services by visiting their website, https://www.linkondemand.com/.