The Right and Wrong Ways of Businesses Doing Political Activism
When a company is established, it takes on a persona of its own in the view of the public. Every choice of wording, every commercial, every social media post is carefully curated to convey a message. Essentially, people will judge…
Why Nike’s Kaepernick Campaign is Important for Both Sports and Branding
In 1988, Nike aired its first ‘Just Do it’ ad slot on television. It featured Walt Stack, an eighty year old man, jogging across the Golden Gate bridge during his regular seventeen mile run. Nike didn’t do this because it…
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