Why Lebron James is More than Just an Athlete
In 2002, LeBron James was on the cover of Sports Illustrated. He was 17 years old at the time and the cover pushed him onto a national stage. While such high pressure and hype is often detrimental for young athletes,…
Why Nike’s Kaepernick Campaign is Important for Both Sports and Branding
In 1988, Nike aired its first ‘Just Do it’ ad slot on television. It featured Walt Stack, an eighty year old man, jogging across the Golden Gate bridge during his regular seventeen mile run. Nike didn’t do this because it…
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