It’s Okay to Live for the Weekends
The recent advent of the hustle culture has given rise to mindless drones pretending to love their work while loathing weekends. This is perpetuated by increasing numbers of popular personalities preaching the benefits of loving the struggle. Those people want…
Was Takeout’s Marketing Stunt Worth it?
By now most of our aware of Takeout’s marketing stunt and have cracked (or at least heard) the obvious joke about Takeout acting like a needy girl seeking attention. We could tell that this was probably a marketing stunt when…
Our Love for Fandom Merchandise
When was the last time you bought something related to your favorite fandom? You did not have to think too far, did you? This just goes to show how much ‘in’ and trending this fandom merchandise sector is getting. Consider…
What Getting Rejected from My Dream Job Felt Like
I suffered my first ever job rejection today – a job that I had dreamed of having since the past four years. The haunting rejection came through an e-mail and I knew what it was about before even opening it.…
Why Nike’s Kaepernick Campaign is Important for Both Sports and Branding
In 1988, Nike aired its first ‘Just Do it’ ad slot on television. It featured Walt Stack, an eighty year old man, jogging across the Golden Gate bridge during his regular seventeen mile run. Nike didn’t do this because it…
Yes, Millennials Work for Money. But We Need a Lot More than That, too.
We talk about media literacy these days, and that’s fine. I would say, it’s even absolutely necessary. However, we also need to talk about this little thing called work literacy, too. To say that a job is a job, or work…
