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How Netflix Spearheaded the Streaming Revolution (and Why it Spends So Much on Original Content)
Netflix began its streaming service in 2007, but its founder, Reed Hastings, had envisioned the move much earlier. Hastings laid out his vision for the company to Ted Sarandos, head of content at Netflix, all the way back in 1999.…
The Pathao Conundrum: Why Most Startups Fail When Scaling
Recently, Pathao, the ridesharing startup, laid off three hundred employees as part of a ‘significant restructuring.’ Several analysts and investors have stated that this is because of investors backing out in the face of impending regulatory reforms, with the government…
How Link Can Disrupt the On-Demand Service Platform Industry in Bangladesh
On-demand service platforms are rising in popularity in Dhaka, and for good reason too. These platforms provide a one-stop solution for our home and office servicing needs. The way things used to be, you would need to personally know a…
Our Love for Fandom Merchandise
When was the last time you bought something related to your favorite fandom? You did not have to think too far, did you? This just goes to show how much ‘in’ and trending this fandom merchandise sector is getting. Consider…
Why Nike’s Kaepernick Campaign is Important for Both Sports and Branding
In 1988, Nike aired its first ‘Just Do it’ ad slot on television. It featured Walt Stack, an eighty year old man, jogging across the Golden Gate bridge during his regular seventeen mile run. Nike didn’t do this because it…