Why Sexism in Ads Still Persist Today (in a Different Way Than You Expect)
Sprite’s 2016 ‘Brutally Refreshing’ ad campaign brutally offended women with lines like “She’s seen more ceilings than Michelangelo” and “You’re not popular, you’re easy”, the 2020 Peloton’s holiday commercial portraying a Black Mirror version of the happy housewife and the…
The Downside of Corporate “Wokeism”
While most brands these days try to advocate for positive social changes, there are only a handful of institutions that have the potential to actually create a difference. Mass media and large corporations perpetuate this activism in the name of…
Should Engineering Graduates in Bangladesh Stay or Leave for Greener Pastures?
This is the second part of a series on the prospects of engineering graduates in Bangladesh. You can read the first part here. Most engineering graduates cannot pursue higher education, so a large chunk of students opt for domestic options--which…
You Just Graduated With an Engineering Degree. What Now?
Throughout our 50-years of independence, we have seen an increase in the number of students enrolling in various public and private engineering universities. Electrical, computer science, mechanical, civil, chemical, and software are some of the most popular majors among Bangladeshi…
How Coca-Cola Used Coke Studio to Aid its Rebranding Efforts
Coke Studio is a concept by Coca-Cola involving recorded music in the studio which was later released on television. The first coke studio was launched in Brazil back in 2007. After that, Coke Studio Pakistan launched in 2008, Coke Studio…
Five Best Courses for Business Students
You know that one guy on your LinkedIn feed that keeps posting certificates every day? Everyone has them on their network, or at least the algorithm helped them get on your feed somehow. EdX, Udemy, Coursera, 10MS you name it,…
How the Gamestop Short Squeeze Led to the Bankruptcy of Melvin Capital
If you’re someone who stays up-to-date with the global stock market news, you probably already know what I’ll be talking about. And even if you’re not one of those people, there’s a high possibility that you got to know something…
Coping at Work for Dummies
Are you one of those people who share quotes like ‘Work hard so that one day your signature will be an autograph’? Do you religiously believe in the hustle life? Are you the type of person who suggests working on…
The Right and Wrong Ways of Businesses Doing Political Activism
When a company is established, it takes on a persona of its own in the view of the public. Every choice of wording, every commercial, every social media post is carefully curated to convey a message. Essentially, people will judge…
The Global Economic Meltdown: Deciphering Coronavirus’ Trail of Economic Destruction
The COVID-19 outbreak has left economies crippled on a national level. As the world strives to fight this invisible enemy, the death toll continues to rise. Though some areas in the world are finding a flattening in their curve of…
