2025 has arrived, and WWE fans are buzzing with excitement as RAW makes its big move to Netflix. This deal, valued at around five billion dollars, was the talk of the town throughout most of 2024. Now that the switch is finally happening, anticipation has never been higher. The debut episode, scheduled for January 6, is rumored to feel like a mini-WrestleMania, thanks to the star-studded match card and the legendary names expected to appear. While some details are still under wraps, the overall enthusiasm among fans is off the charts. Let’s break down what we can look forward to when RAW officially debuts on Netflix.
Back to 3 Hours
For several months, RAW has been running at two hours because of specific TV agreements. Despite its shorter runtime, the show has maintained a high level of quality. However, many viewers, including longtime fans, argue that two hours isn’t enough to showcase the vast roster and evolving storylines. WWE has an enormous pool of talent, and the reduced airtime means some superstars don’t get the exposure they deserve. With the move to Netflix, WWE is likely to regain the flexibility to extend RAW back to three hours—or possibly run even longer if they choose.
One notable advantage of this deal is that the show might no longer be forced to end at a precise time. On traditional TV channels, programming often has strict end times so as not to overlap with other scheduled broadcasts. Moving to a streaming platform can remove that constraint, giving WWE the freedom to end a segment or match naturally, without having to cut off a storyline because of a commercial or the next program’s start time. While the official schedule and exact timing haven’t been confirmed yet, the sense is that RAW will run around three hours, with some leeway if the show demands it.
Although adding more time to the broadcast might seem minor, it can significantly impact storytelling. Wrestlers and the creative team can use that extra space to flesh out rivalries, develop undercard feuds, and even include spontaneous backstage segments. Removing the need to hit a hard commercial break can also make the show more engaging. Even an extra five or ten minutes during a main event can boost spontaneity and enhance the viewer experience.
Commercials
One of the biggest complaints from fans in recent years has been the frequency of commercials. It’s not unusual to see two or three ads interrupting a single match. In some regions, the broadcast even features side-by-side commercials while the match continues, distracting viewers from the in-ring action. This issue isn’t confined to RAW—it also affects premium live events and other WWE programming.
With RAW moving to Netflix, many hope these interruptions will at least be minimized. Realistically, commercials aren’t going to disappear entirely. Advertising is a massive revenue source for WWE and, in certain international markets, for Netflix as well. Still, a more streamlined approach seems possible. Perhaps there won’t be multiple interruptions during one match, and maybe promotional spots will shift to before or after the biggest in-ring segments. While ads won’t vanish, the new format could allow for fewer distractions, creating a more immersive viewing experience.
For viewers in regions outside the United States, ads might still appear as part of Netflix’s tiered subscription model, so it’s wise to temper expectations. Nevertheless, if the number of commercials drops or fewer of them occur mid-match, fans will likely consider that a welcome change.
Bigger Stars on WWE RAW on Netflix
The January 6 debut episode already boasts a jaw-dropping lineup, featuring Roman Reigns, John Cena, Cody Rhodes, Seth Rollins, CM Punk, Drew McIntyre, Jey Uso, Liv Morgan, Rhea Ripley, Gunther, Solo Sikoa, and several others. Rumors continue to swirl about potential appearances by Becky Lynch, Charlotte Flair, Bill Goldberg, Stone Cold Steve Austin, Logan Paul, and more. This abundance of high-profile names suggests WWE is pulling out all the stops to ensure the first Netflix-era RAW makes a monumental impact.
It’s possible this trend will last well beyond the debut. Netflix, as a streaming giant, naturally wants the most marketable names on board to draw both casual and hardcore wrestling fans. Interestingly, some of the stars featured on promotional materials—like Roman Reigns, Cody Rhodes, and Bianca Belair—are currently associated with SmackDown. WWE has announced an upcoming Superstar Shake-up, which may serve as a storyline justification for mixing rosters and moving big names to RAW. From a marketing standpoint, it makes sense that Netflix wants these prominent performers on its platform to drive subscriptions and keep viewers coming back.
Different Looks
WWE’s production values are known for being top-notch, constantly evolving and setting industry standards. Since Triple H took on a larger creative role, fans have seen more willingness to try new approaches, whether that involves fresh camera angles, enhanced set designs, or technology such as drones for sweeping aerial shots. The move to Netflix brings even higher expectations: many fans hope for a grittier, more dynamic vibe, aligned with the variety of content typically found on streaming services.
Production changes on WWE Raw on Netflix might include a brand-new stage design to usher in this era of RAW. WWE has a track record of unveiling elaborate sets for pay-per-views, and that kind of spectacle could translate well to a streaming platform. With fewer constraints on commercial timing, production crews can also experiment with pacing and transitions, making each show feel more distinctive.
Drone usage, already in play, has provided memorable moments that standard camera work can’t capture. Viewers may see more intricate shots, improved overhead angles, or fluid transitions from backstage interviews to in-ring segments. These enhancements boost entertainment value and highlight WWE’s commitment to innovation—a crucial factor in a crowded live sports and entertainment landscape.
No More PG?
One big question on fans’ minds is whether WWE will keep its PG rating on Netflix. Nick Khan, a high-level WWE executive, has publicly stated that the company intends to stay family-friendly, so it’s unlikely to shift to full-blown TV-14 or anything more adult-oriented. Still, the move from cable television to streaming could bring slight yet noticeable changes in content.
While we won’t see overtly explicit segments, such as the infamous “live sex celebration” from WWE’s past, a few boundaries might be pushed. Expect occasional curse words, slightly looser crowd chants—which are often muted on TV—and perhaps some strategic use of blood in key matches. WWE will likely keep walking a fine line to appeal to both younger viewers and older fans hoping for more edge.
The real test will be how audiences respond. If fans welcome these subtler, more mature elements, WWE may expand in that direction. However, if advertisers or certain audience segments voice concerns, the company may revert to a safer approach. For now, incremental changes—stronger promos, less censorship, and a bit of blood during major matches—are likely all we’ll see. Over time, the show could evolve further, depending on fan reaction and corporate decisions.
Embracing the Streaming Era
Moving RAW to Netflix is a major milestone for both WWE and the broader sports-entertainment industry. Traditional TV audiences are shrinking, while streaming services keep growing worldwide. By moving a flagship show to such a high-profile platform, WWE can attract viewers who might not have tuned in otherwise. Meanwhile, Netflix’s global reach can unify the experience for international fans, who often felt left behind or forced to watch on delay.
One exciting aspect of streaming is the potential for supplementary content. Netflix and WWE might collaborate on behind-the-scenes documentaries, training camp features, exclusive interviews, or reality-style segments that help fans connect with superstars. Though nothing official has been announced, the possibilities are vast. WWE could even experiment with interactive or choose-your-own-adventure-style content, though that remains speculative for now.
If RAW finds success on Netflix, it might open doors for SmackDown, NXT, or other WWE programs to follow. With companies like Amazon Prime Video and Disney+ also eyeing live sports, a successful RAW on Netflix could spark bidding wars and shape how wrestling and other sports are distributed in the future.
Finding Balance
This shift also comes with potential challenges. WWE must balance its longstanding identity as a family-friendly brand with the freedom streaming provides. While many are thrilled about returning to longer shows, others worry about fatigue or unnecessary filler if RAW exceeds three hours. Finding room for mid-card and rising talent alongside major stars is similarly crucial.
Keeping fans engaged for three hours is challenging, especially in today’s short-attention-span digital landscape. WWE’s creative team must ensure each additional minute has a purpose—be it storytelling, character development, or building excitement for upcoming events. The novelty of streaming will likely buy some goodwill initially, but consistent storylines and well-paced matches will be key to maintaining viewer interest.
What Changes Would You Like to See?
As January 6 approaches, questions abound regarding how fans and critics will respond to WWE’s new direction on Netflix. Will it feel revolutionary, or will it remain familiar with subtle presentation tweaks? Rumors promise big surprises and major payoffs, setting expectations sky-high. Fans crave memorable moments, meaningful angles, and returns that justify the hype.
From refined commercial breaks to a new stage design, WWE has multiple ways to make RAW unique in a streaming format. The company excels in production, so incorporating cinematic camera angles, drone footage, and fresh set pieces could create an atmosphere unlike anything fans have seen. Some want elements of the Attitude Era back, but executives insist they won’t abandon a PG tone—though they might inch closer to that boundary than they did on network TV.
Ultimately, the Netflix move unlocks new possibilities. Fans might enjoy more spontaneous interactions and fewer commercial interruptions. Storylines could benefit from flexible runtimes, giving top matches the breathing room they need and smaller angles more airtime. While corporate interests will always shape some creative decisions, Netflix’s global reach may encourage WWE to experiment further. It’s an opportunity to rejuvenate RAW for loyal followers and newcomers drawn by the hype.
Now that 2025 is here and wrestling’s biggest show is about to stream on one of the world’s largest platforms, WWE faces the challenge of meeting or exceeding lofty expectations. Will these new freedoms truly transform RAW, or will the changes feel cosmetic? The initial year could offer a clue, as fan response will dictate the tone and content moving forward. If feedback is strong, WWE might push boundaries further. If pushback arises, it may opt for caution.
Regardless, a new era is underway, and the wrestling world is watching. Whether you’re excited by fewer ads, eager to see more headliners, or curious about how PG content might evolve, RAW on Netflix promises to be a wild ride. Watch for different camera work, potential stage overhauls, and how the creative team handles extra runtime. If WWE balances family-friendly entertainment with a slightly edgier product, it could find the perfect formula for the streaming age.
What changes do you hope to see when RAW arrives on Netflix this year? Are you ready for unpredictable endings, cameo appearances by legends, or groundbreaking production values? Maybe you’re most excited for those extra minutes that allow deeper in-ring storytelling. As the countdown continues, speculation grows—and that anticipation is exactly what WWE thrives on. The time has come for RAW to make its mark on Netflix, and the stakes couldn’t be higher.
